By Namugerwa Martha

Guinness a premium brand of Uganda Breweries Limited has announced its renewed commitment and support towards the sport of rugby in Uganda.

Guinness has partnered with Uganda Rugby Union and announced a contribution of UGX 200 million to the Uganda National Sevens team with a renewed partnership of three years, where UGX 100 million has been contributed in cash and the rest will be additional support.

This is not the first time Uganda Breweries Limited is supporting Uganda’s rugby sport. In the past, there have been partnerships with Bell Lager and also with Guinness.

There has been an increase of support from fans and the growth in popularity for the National 7s team both in Uganda and on a global level.

Starting Saturday 12th August to 16th September, there will be the 2017 National Sevens Rugby Series that will transcend the country at the different rugby clubs. This year’s rugby 7s series will be played at six different venues which are; Kyadondo, Jinja, Legends, Gulu, Makerere, and the final will be held at Legends.

The games will also act as a build up to the upcoming Rugby Africa 7s Cup which will be hosted in Kampala on the 6th – 7th October.

Speaking during the event of the partnership announcement, Uganda Breweries Limited Head of Beers, Estella Muzito said said that through Uganda Breweries Limited, Guinness has for many years been involved in the developing of sports in Uganda.

“ While our efforts and those of other like-minded institutions to build a vibrant and successful rugby industry have brought great success, we acknowledge that the rugby fans must be further enlightened and involved fully,”she said