Pizza Hut, famous for its stuffed crust pizzas, has inked a deal with plant-based Beyond Meat. Pizza Hut claims it is the first US-based national pizza company to bring a plant-based meat pizza to the masses with the launch of two new Beyond Pan Pizzas: the Beyond Italian Sausage Pizza and the Great Beyond Pizza.
“I’d challenge anyone to go try the new Beyond Pan Pizza and tell the difference. I shared it with friends and family, and they couldn’t,” said David Graves, Pizza Hut’s Chief Brand Officer. “The Beyond Italian Sausage is rich, juicy and has the signature Pizza Hut flavours – pizza lovers everywhere are going to love it.”
The new Beyond Pan Pizzas include:
- Beyond Italian Sausage Pizza: Pizza Hut’s classic cheese pizza topped with plant-based Beyond Italian Sausage crumbles that feature an authentic blend of Italian seasonings, bringing a taste that’s Beyond Belief™.
- The Great Beyond Pizza: A specialty pizza crafted with fresh vegie toppings that include tomatoes, sliced red onions and tangy banana peppers, served up on Pizza Hut’s classic Original Pan® crust paired perfectly alongside the savoury Beyond Italian Sausage.
“Our partnership with Pizza Hut is a category first and together we will continue to raise the bar on game-changing product innovations as we introduce the delicious taste of Beyond Meat products to pizza fans nationwide,” said Ethan Brown, President and CEO of Beyond Meat. “We’re thrilled to be on this journey with Pizza Hut that enables us to further increase access to better-for-you plant-based meat as we continue to expand our partnership with Yum! Brands.”
Beyond Meat’s Beyond Italian Sausage topping is available as a one-topping option as well.
The Beyond Italian Sausage Pizza and Great Beyond Pizza are available for a limited time while supplies last at all traditional Pizza Hut locations in the US and selected UK stores.
Beyond Meat released a disappointing US third-quarter financial report, which was below expectations on both revenue and net profits. It recorded revenues of US$94.4 million grew 2.7% on a year-on-year basis.
“Our financial results reflect a quarter where for the first time since the pandemic began, we experienced the full brunt and unpredictability of COVID-19 on our net revenues and accordingly, throughout our P&L,” said Brown. “Unlike the second quarter, where record retail buying and freezer loading by consumers offset the deterioration of our food service business as COVID-19 stay-at-home and related measures set in, the long tail of retail stockpiling by consumers, coupled with continued challenges across the majority of our food service customers, led to Q3 results that were lower than we expected.”
McDonald’s also announced it was trialling its own plant-based range in the US after also releasing its financial results on Monday.
Beyond Meat’s shares fell more than 20% in Monday’s extended-hours trading session after the release of its financial figures. However, they recovered slightly after Beyond Meat clarified that it had “co-created a plant-based patty” with McDonald’s.