Lisa Brankin has been appointed Managing Director of Ford of Britain and Ireland, effective 1 November.
As Managing Director, Brankin will be responsible for all of Ford’s marketing, sales and service activities in the UK and Ireland, and will report to Vice President of Sales, Jon Williams, Ford of Europe, Ford UK said in a media release.
Brankin had been appointed Managing Director on an interim basis earlier this month and replaces Andy Barratt who has chosen to retire from Ford after 40 years of service.
“Lisa has shown great leadership over many years in her senior roles in the Ford of Britain team and is the right person to take the business forward in our largest market in Europe,” said Roelant de Waard, Vice President, Marketing, Sales and Service and General Manager, Passenger Vehicles, Ford of Europe. “At the same time, we thank Andy for his many years of service and contributions to Ford.”
Prior to her new position, Brankin was Director, Passenger Vehicles, Ford of Britain and Ireland, having previously been Director, Sales, Ford of Britain, from January 2019 and Director, Marketing, Ford of Britain from August 2015.
She will face the challenge of helping Ford benefit from the UK’s official split from the European Union, with imported vehicles facing a 10% tariff if no EU trade deal is struck. Ford makes engines and has design and engineering bases in the UK, but it manufactures the vehicles elsewhere. Ford Motors is based in Dearborn, Michigan.
Brankin joined Ford in September 1990 as a graduate trainee and has held various roles within Ford’s sales and marketing and communications functions.
Ford of Britain has been sales leader in the UK for passenger vehicles and commercial vehicles for 42 and 54 consecutive years, respectively.
Brankin’s promotion makes her one of the very few senior female executives in the UK’s notoriously male-dominated automotive industry.
Alison Jones, UK Managing Director and Global Senior Vice President of Vauxhall-owner PSA Groupe, is the only other female leader in the automotive industry in the UK.
Mary Barra has been chairman and CEO of General Motors based in Detroit, Michigan, since January 2014 when she became the first female CEO of a major automaker.