Although the origins of National No Bra Day are unclear – this event has been running since at least 2011.

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with the message of raising awareness for the importance of breast cancer screening, recognising the symptoms of breast cancer and regular self-examinations in the fight against breast cancer, by encouraging women to leave their bras at home on October 13th.

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Although men seem to be the most excited about the thought of a “no bra day,” women in fact are those targeted with this campaign.

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The breast cancer awareness campaign falls on every 13th day of October and has been encouraged to be celebrated worldwide.

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