Car maker Jaguar Land Rover through its Kenyan franchise holder RMA Motors has unveiled its latest luxury vehicle in Kenya as it seeks to tap into a growing demand for premium brands in Kenya and the region.

The Jaguar F-Type (F-PACE) is a performance SUV designed which has been engineered for agility, responsiveness and refinement a key attributed of all Jaguar models while combining dynamics and everyday versatility.

“It offers all of the interior space you would expect and more, but because of our disciplined approach to surfaces, proportions, and purity of line, we have designed what I consider to be the most balanced, most attractive vehicle in its class,” said Ian Callum Jaguar director of design.

The new F-PACE which has been developed using Jaguar’s Lightweight Aluminum ArThechitecture, combines purity of line, surface and proportion with F-TYPE-inspired features such as the powerful rear haunches, fender vents and distinctive tail light graphics, the manufacture said.

The new model can carry five occupants. Its stiff body structure comprises 80 per cent aluminum. The demand for luxurious cars has been on the rise in Kenya in the wake of an increased consumer appetite and spending, mainly by the business class and politicians.